You’ve decided it’s time to hire a web designer! That means you’re ready to scale your business, show up professionally online, and create a site that actually works for you (instead of sitting there collecting dust).
But before you dive in, let’s talk prep work. Because the truth is, hiring a designer without being prepared is like hiring a contractor without knowing what kind of house you want. The clearer you are upfront, the smoother (and faster) the process will be!
Here’s what you need to do to make sure you and your web designer are set up for success.
1. Get Super Clear on Your Website’s Purpose
Before anything else, ask yourself: What do I want my website to do for me?
- Do you want people to book your services?
- Join your email list?
- Read your blog?
- Buy a course or product?
Every single page should have a purpose that leads visitors toward that main goal. If you’re not clear on this, your website will feel confusing—and confused people don’t book.
Pro tip: A great website isn’t just about looking pretty. It should strategically guide visitors to take action (AKA: book, buy, or sign up!).
2. Decide What Pages You Actually Need
Not every website needs a million pages. (Seriously, more isn’t always better.)
Most service-based businesses need these essentials:
✅ Home – The welcome mat of your brand. First impressions matter.
✅ About – Share your heart + mission (but make it about THEM, not just you).
✅ Services / Work With Me – Tell them what you do + how to work with you.
✅ Contact – Make it easy for people to reach out.
✅ Sales Page(s) – If you offer a course, membership, or digital product.
✅ Blog (optional) – Great for sharing expertise + boosting SEO.
If you’re not sure, don’t stress! A good web designer will help you figure this out based on your goals.
3. Gather Your Branding or, General Direction
Branding isn’t just about colors and fonts, it’s about creating a cohesive, memorable experience.
Here’s what you’ll need:
🎨 Brand colors (hex codes preferred)
🖋 Fonts (Headings + Body text)
📸 High-quality photos (either professional brand photos or curated stock images)
🖼 Logo (in PNG format with a transparent background)
If you don’t have all of this figured out yet, that’s okay! But at the very least, you should have a clear idea of your brand’s vibe (elegant, cozy, modern, minimal, etc.).
4. Prepare Your Website Copy (Or Know Who’s Writing It!)
Website copy is the #1 thing that slows people down when building their site.
If you’re writing your own copy, start drafting:
📍 Your mission statement
📍 A bio for your About page
📍 Service descriptions (including pricing, if applicable)
📍 Calls-to-action (ex: “Book a Call,” “Download the Freebie”)
Not a writer? That’s okay! We offer 2 options, you can add copy, and a professional copywriter will write it for you; OR; you can use the copywriting guide that is provided with your onboarding. Copy is what makes your website convert!
5. Think About the User Experience (AKA: Make It Easy to Take Action!)
A beautiful website means nothing if visitors don’t know where to click next.
Ask yourself:
➡ How do I want visitors to move through my site?
➡ What’s the next step I want them to take?
For example:
💡 Home page → Services page → Book a Call
💡 About page → Learn more about my services → Contact form
💡 Home page → Freebie signup → Email nurture sequence
Your web designer will help refine this, but the clearer you are on your client journey, the more your site will actually work for you.
6. Be Ready to Invest & Trust the Process
Hiring a web designer is an investment, not an expense. When done right, your website should:
✅ Bring in clients
✅ Build credibility
✅ Help potential clients find you anytime.
That means trusting your designer to do what they do best! They’ll take your vision and turn it into something even better than you imagined.
Final Thoughts (AKA: Let’s Make This Easy for Everyone!)
Your website isn’t just a pretty thing to have. It’s a powerful tool to grow your business and make Kingdom impact.
If you want this process to be as smooth as possible, take some time to:
✨ Get clear on your website’s goal
✨ Decide what pages you need
✨ Gather branding + copy
✨ Think about how visitors will navigate your site
When you come prepared, you’ll get a website that not only looks amazing, it should actually save your time and help your business grow. 🙌
Soft CTA:
Thinking about getting a website designed? I’d love to help! Let’s build something beautiful & strategic together. 💛