It’s not often that you see the Master’s Hand at play, but it feels like I’ve been getting a little glimpse into God’s bigger picture.
After two years of motherhood, I find my business exactly where I find most of my clients: absolute geniuses in their field, but lacking an online presence that communicates that.
So, it’s time to implement the exact things I teach. And start practicing what I preach.
Step One: A Brand and Website Audit
Where I want to be is the go-to expert in my field.
I want a website and online presence that quietly says I’m a premium web designer, that I know what I’m talking about, and that I have over a decade of experience.
But not in a way that shouts. I want it to communicate with calm, bold, grounded confidence.
Currently, my website and social media communicate a cozy, warm, behind-the-scenes, girl-next-door kind of web designer and that’s not truly who I am or what I do.
In reality, I help business owners who’ve relied solely on word of mouth and the sporadic income and clientele that comes with that. I help them create websites that communicate authority and help them book clients, without having to justify why someone should choose them.
The Honest Look: What My Website Says Now
All right, so let’s take a look at my website.
The first thing I notice is that it feels very impersonal.
“One week from now, your business could be findable, trustworthy, and ready to convert.”
Is that true? Yes.
But is that the only thing I want to help people with? No.
The first image you see is black and white leaves, and it’s not until you scroll all the way to the bottom that you even see who I am. We have to change that because this could be anyone. You need to know that it’s me.
The overall flow of the page is nice, but the messaging could be a lot better.
Different Types of Visitors
There are different kinds of visitors on every website:
The superfans who read every word and come back to see if there’s something new.
The scanners who scroll quickly to find what they’re looking for.
The skimmers who only read the headlines and a few accent pieces to decide, is this for me or not?
That means my number one focus should be refining the mission and headlines, and reworking all the text to speak clearly and confidently.
Step Two: More Personality
Next, this site needs a lot more of me.
I want everything about the website to say, “Yes! that’s Gabriella.”
How I talk, how I write, how I show up.
It needs to match my energy, my tone, and the feeling people get when they interact with my content.
I want a website that wows, one that keeps people’s attention, makes them want to explore, and maybe even turns a cold lead into a superfan.
Step Three: Photos, Colors, and Tone
Next up: new photos.
Also, I’m not sure how I’m feeling about the current color palette: red, black, white, and poppy red. Along with an emoji.
No.
All of that screams juvenile.
This rebrand needs to feel mature, confident, and elevated something that visually matches the experience I bring to the table.
Step Four: Pricing with Confidence
Along with this rebrand comes a massive shift in pricing.
I was watching a webinar the other day, and the starting rate they mentioned there was what I’ve been charging for years.
The fact that I’ve been creating websites since my early 20s means my pricing needs to reflect that.
My website needs to reflect that.
My photos need to reflect that.
My social media presence needs to reflect that.
I’m a mom on a mission, walking in what God has called me to do.
Final Thoughts
My website currently says:
“If your current website feels outdated, pieced together, or simply doesn’t reflect the excellence of the mission God’s called you to, then it’s time for a change.”
And I really, truly agree.
It’s time for a change.
So let’s rework all of this.
I’ll get back to you soon.